Plausible is a lightweight, cookieless web analytics tool built as a simple, open-source alternative to Google Analytics. It collects no personal data, is GDPR-friendly by default, and presents the metrics that matter on a single clean dashboard. You can use the hosted service or self-host.

Highlights

No cookies and no personal data collection
Tiny script, negligible performance impact
Clean single-page dashboard
Open source and self-hostable

Watch-outs

Fewer deep features than full product analytics suites
Hosted plans are paid (no free tier beyond the trial)
Not built for funnels and cohort analysis

Good for

Privacy-friendly analytics

Plausible is the go-to when you want honest, privacy-respecting numbers and a dashboard you actually read, without the GDPR baggage of Google Analytics. It deliberately avoids deep product analytics — if you need funnels, retention, and session replay, PostHog is the better fit. For a marketing site or blog, Plausible is the calmer, cleaner choice.

When to use it

privacy_conscious_sites
blogs_and_marketing_sites
eu_based_businesses

Avoid if

need_deep_funnels_and_cohorts
want_a_permanent_free_hosted_tier

Free

Open sourceAPI

Hosted plans start around $9/mo (priced by pageviews) after a free trial. Open source (AGPL), so self-hosting is free.

Integrations
Integration
API access
Native
Self-hostable
Native
Open source
Native

No community reviews yet — be the first.

beehiiv

A newsletter platform built for growth

FreemiumVerified May 2026

Buffer

Plan and schedule social posts in one place

FreemiumVerified May 2026

Kit (ConvertKit)

Email marketing built for creators

FreemiumVerified May 2026

PostHog

The all-in-one product analytics suite

FreemiumVerified May 2026

Plausible Analytics

Highlights

Watch-outs

Good for

When to use it