If you are running a privacy-conscious website or blog and need basic web analytics without intrusive data collection, go with Plausible Analytics. Its clean dashboard and minimal performance impact make it a great choice for those who prioritize user privacy. However, avoid it if you're looking for more in-depth analytical features like deep funnels or cohorts, or if you want a free hosted option beyond the trial period.
On the other hand, if you're focused on growing a newsletter and need features that facilitate audience engagement and monetization, beehiiv is your go-to. Its freemium model allows you to start without upfront costs, and the built-in growth tools can be effective for media and content businesses. Just keep in mind that it's less suitable for product lifecycle emails and simpler automation tools, so if that's what you need, you may want to look elsewhere.